Boyd, Happer W., <br/><br/>
Marketing research : text & cases / 
Happer W. Boyd, Ralph Westfall, Stanley F. Stasch. 
 - 6th. edition 
 - Homewood, Illinois :  R.D. Irwin,  1985. 
 - xv, 836 pages :  illustrations ;  24 cm. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>0256031835 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing research--Case studies.