TY  - BOOK
AU  - Boyd,Happer W.
AU  - Stasch,Stanley F.
AU  - Westfall,Ralph
TI  - Marketing research : text & cases
SN  - 0256031835
PY  - 1985///
CY  - Homewood, Illinois
PB  - R.D. Irwin
KW  - Marketing research
KW  - Case studies
N1  - Includes bibliographical references and index
ER  -