Schnaars, Steven P. <br/><br/>
Marketing strategy :  a customer-driven approach / 
Steven P. Schnaars.  
 - New York :   Toronto :   New York :   The Free Press ;   Collier Macmillan Canada ;   Maxwell Macmillan International,   1991. 
 - xvi, 319 pages :   illustrations, charts ;   24 cm.  
<br/><br/>Includes bibliographical references and indexes.  
<br/><br/><label>ISBN: </label>9780029279533  
<br/><br/><label>Subjects--Topical Terms: </label><br/>Competition. <br/>Marketing--Management. <br/>Strategic planning.