TY  - BOOK
AU  - Schnaars,Steven P.
TI  - Marketing strategy: a customer-driven approach 
SN  - 9780029279533 
PY  - 1991///
CY  - New York : , Toronto : , New York : 
PB  - The Free Press ; , Collier Macmillan Canada ; , Maxwell Macmillan International, 
KW  - Competition.
KW  - Marketing
KW  - Management.
KW  - Strategic planning.
N1  - Includes bibliographical references and indexes.
ER  -