Baker, Michael John., <br/><br/>
Marketing strategy and management / 
Michael J. Baker.  
 - Basingstoke, Hampshire :  Macmillan Publishers Ltd,   1985. 
 - xviii, 399 pages :   illustrations ;   24 cm. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>9780333323083  
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Managment.