TY  - BOOK
AU  - Baker,Michael John
TI  - Marketing strategy and management
SN  - 9780333323083 
PY  - 1985///
CY  - Basingstoke, Hampshire
PB  - Macmillan Publishers Ltd, 
KW  - Marketing
KW  - Managment.
N1  - Includes bibliographical references and index
ER  -