TY  - BOOK
AU  - Baker,Michael J.
AU  - Baker,Michael John
AU  - Brown,A.J.
AU  - Brownlie,Douglas
AU  - Crosier,Keith
AU  - Drayton,Jennifer L.
AU  - Kennedy,Anita
AU  - Kinsey,Joanna
AU  - Parkinson,Stephen T.
TI  - Marketing: theory and practice 
T2  - Macmillan studies in marketing management. 
SN  - 0333353994 
PY  - 1983///
CY  - London : 
PB  - The Macmillan Press Ltd, 
KW  - Marketing.
N1  - Includes bibliographical references and index.
ER  -