Randall, Geoffrey. 1938- Marketing to the retail trade / Geoffrey Randall. - Oxford : Heinemann professional publishing, 1990. - xii, 168 pages : illustrations, charts ; 24 cm. - The marketing series Marketing series (London, England) . Includes bibliographical references and indexes. ISBN: 9780434917198 0434917192 Subjects--Topical Terms: Marketing. Retail trade. Subjects--Geographic Terms: European Economic Community countries--Commerce.