Randall, Geoffrey. 1938-

Marketing to the retail trade / Geoffrey Randall. - Oxford : Heinemann professional publishing, 1990. - xii, 168 pages : illustrations, charts ; 24 cm. - The marketing series Marketing series (London, England) .

Includes bibliographical references and indexes.

9780434917198 0434917192


Marketing.
Retail trade.


European Economic Community countries--Commerce.