Oliver, Gordon,   1941- <br/><br/>
Marketing today / 
Gordon Oliver.  
 - 2nd edition 
 - Englewood Cliffs, N.J. ;   London :   Prentice-Hall International(U.K.) Ltd.,   1986. 
 - xvi, 425 pages :   illustrations ;   23 cm.  
<br/><br/>Includes bibliographical references and indexes.  
<br/><br/><label>ISBN: </label>0135578698  
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing.