TY  - BOOK
AU  - Oliver,Gordon
TI  - Marketing today
SN  - 0135578698 
PY  - 1986///
CY  - Englewood Cliffs, N.J. ; , London : 
PB  - Prentice-Hall International(U.K.) Ltd., 
KW  - Marketing.
N1  - Includes bibliographical references and indexes.
ER  -