Czinkota, Michael R., <br/><br/>
Mastering global markets :  strategies for today's trade globalist / 
Michael R. Czinkota, Ilkka A. Ronkainen, Bob Donath.  
 - Mason, OH :   Thomson.Southwestern,   2004. 
 - x, 370 pages :   illustrations ;   24 cm.  
<br/><br/>Includes bibliographical references and indexes.  
<br/><br/><label>ISBN: </label>9780538726658  
<br/><br/><label>Subjects--Topical Terms: </label><br/>Export marketing. <br/>International trade.