TY  - BOOK
AU  - Gilmour,Peter
AU  - Gibson,Donald M.T.
AU  - Rados,David L.
TI  - Australian marketing casebook
SN  - 0702220914
U1  - HF/5415.12.A9 
PY  - 1988///
CY  - St Lucia
PB  - University of Queensland Press
KW  - Marketing -- Australia -- Case studies.
ER  -