Jefkins, Frank <br/><br/>
Modern marketing / 
Frank Jefkins.  
 - 2nd edition 
 - London :   Pitman Publishing,   1989. 
 - x, 294 pages :   illustrations;   18 cm.  
<br/><br/>Includes bibliographical references and indexes.  
<br/><br/><label>ISBN: </label>9780712114189  
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing.