Brookes, Richard., <br/><br/>
The new marketing / 
Richard Brookes.  
 - Aldershot, Hants, England :   Gower,   1988. 
 - ix, 297 pages :   22 cm.  
<br/><br/>Includes bibliographical references and index.  
<br/><br/><label>ISBN: </label>9780566026775  
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Case studies. --United States<br/>Marketing--United States.