Carson, David., <br/><br/>
Marketing and entrepreneurship in SMEs :   an innovative approach / 
David Carson, Stanley Cromie, Pauric McGowan, Jimmy Hill.  
 -  London :   Prentice Hall,   1995. 
 - xvi, 296 pages :   illustrations ;   24 cm. 
<br/><br/> Includes index 
<br/><br/><label>ISBN: </label>9780131509702  
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Management.<br/>Small business--Management.