TY - BOOK AU - Carson, David., AU - Cromie,Stanley AU - Hill,Jimmy AU - McGowan,Pauric TI - Marketing and entrepreneurship in SMEs : : an innovative approach SN - 9780131509702 PY - 1995/// PB - London : , Prentice Hall, KW - Marketing KW - Management KW - Small business N1 - Includes index ER -