Baker, Michael.  <br/><br/>
Perspectives on marketing management volume 1 1991 / 
edited by Michael Baker.  
 - Chichester :   John Wiley & Sons.,   1991. 
 - xv, 287 pages :   illustrations ;   24 cm.  
 - Perspectives on marketing management v. 1 .
<br/><br/>Includes bibliographical references and indexes. 
<br/><br/><label>ISBN: </label>9780471928584  
<br/><br/><label>Subjects--Topical Terms: </label><br/>Includes bibliographical references and indexes. <br/>Marketing--Management--Periodicals. <br/>Marketing--Management.