Meiden, Arthur. <br/><br/>
Bank marketing management / 
Arthur Meiden 
 - London   Macmillan,   1984 
 - xii, 244 pages :   illustration ;   25 cm.  
 - Macmillan studies in marketing management .
<br/><br/> Includes index. 
<br/><br/><label>ISBN: </label>0333365844 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Bank marketing<br/>Finance <br/>Advertising<br/>Customer behaviour