TY  - BOOK
AU  - Meiden,Arthur
TI  - Bank marketing management
T2  - Macmillan studies in marketing management
SN  - 0333365844
PY  - 1984///
CY  - London 
PB  - Macmillan, 
KW  - Bank marketing
KW  - Finance
KW  - Advertising
KW  - Customer behaviour
N1  - Includes index
ER  -