Hiam, Alexander. <br/><br/>
The portable MBA in marketing / 
Alexander Hiam and Charles D. Schewe.  
 - New York :   John Wiley and Sons.,   1992. 
 - xiv, 464 pages :   illustrations ;   26 cm.  
<br/><br/> Includes index. 
<br/><br/><label>ISBN: </label>9780471547280  047154728X 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Management.