TY  - BOOK
AU  - Cram,Tony
TI  - The power of relationship marketing : how to keep customers for life
SN  - 0273609076
U1  - HF/5415.5 
PY  - 1994///
CY  - London
PB  - Pitman Publishing.
KW  - Consumer satisfaction.
KW  - Customer relations.
KW  - Customer service.
KW  - Marketing.
N1  - Notes Registration No: 29274 (1al) Serials holdings B$$165.60
ER  -