TY  - BOOK
AU  - Hart,Norman A.
TI  - Practical advertising and publicity : effective promotion of products and services to industry and commerce
SN  - 0077070798
U1  - HF/5823 
PY  - 1983///
CY  - London
PB  - McGraw-Hill Book Company.
KW  - Advertising.
KW  - Publicity.
KW  - Sale promotion
ER  -