TY - BOOK AU - Hart,Norman A. AU - CAM Foundation AU - Institute of Marketing AU - O'Connor,James TI - The Practice of advertising SN - 0434903620 U1 - HF/5813.G7 PY - 1978/// CY - London PB - Heinemann [for] the CAM Foundation and the Institute KW - Advertising -- Addresses, essays, lectures. N1 - Abstracts Includes bibliographies and index ER -