TY  - BOOK
AU  - Kotler,Philip
AU  - Armstrong,Gary
AU  - Chin Tiong Tan
AU  - Siew Meng Leong
AU  - Swee Hoon Ang
AU  - Tse,David K.
TI  - Principle of marketing : : an asian perspective 
SN  - 0131234390
PY  - 2005///
CY  - Singapore
PB  - Prentice Hall.
KW  - Marketing
N1  - Includes reference and index
ER  -