Berridge, A. E. <br/><br/>
Product innovation and development / 
by Tony Berridge.  
 - London :   Business Books,   1977. 
 - x, 236 pages :   illustrations, charts, form ;   24 cm.  
<br/><br/>Includes bibliographical references and indexes.  
<br/><br/><label>ISBN: </label>0220663254  
<br/><br/><label>Subjects--Topical Terms: </label><br/>New products. <br/>Product management.