TY  - BOOK
AU  - Ward,John
ED  - Institute of Marketing.
TI  - Profitable product management
SN  - 9780434922154 
PY  - 1984///
CY  - London : 
PB  - Heineman, 
KW  - Product management.
N1  - Includes index.; "Published on behalf of the Institute of Marketing".
ER  -