Greene, Melvyn <br/><br/>
Marketing hotels and restaurants into the 90's :  a systematic approach to increasing sales /  [Book]. 
Melvyn Greene. 
 - 2nd. ed. 
 - London :   Heinemann Professional Publishing,   1987. 
 - xi,287p. :   ill. ;   24cm. 
<br/><br/> Previous ed.: published as Marketing hotels into the 90's. 1983.  Includes index. 
<br/><br/><label>ISBN: </label>0434906832 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Caterers and catering.<br/>Hotel management.<br/>Marketing.<br/>Marketing.
<br/><br/><label>Subjects--Index Terms: </label>Marketing by catering industries Marketing by hotel industries