Burnett, John J. <br/><br/>
Promotion management : a strategic approach  [Books]. 
John J. Burnett. 
 - St. Paul, Minn.  West Pub. Co.  1984 
 - Pages: 615 
<br/><br/> Abstracts Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>0314778519  0.00 
<br/><br/><label>LCCN: </label>83001801 
<br/><br/><label>Subjects--Personal Names: </label><br/>Sales promotion.