Sparling, Keith. <br/><br/>
Quality asurance in marketing :   setting action standards for better results / 
Keith Sparling. 
 - London :  McGraw-Hill Book Company,  1994. 
 - vii, 375 pages ;  24 cm. 
<br/><br/> Notes Registration No: 29245 (1al) Notes Registration No: 29245 (1al) Includes index Serials holdings B$$127.05 
<br/><br/><label>ISBN: </label>0077078764 9780077078768 
<br/><br/><label>Subjects--Personal Names: </label><br/>Marketing --Quality control.<br/>Quality assurance.