TY  - BOOK
AU  - Sparling,Keith
TI  - Quality asurance in marketing : : setting action standards for better results 
SN  - 0077078764
PY  - 1994///
CY  - London
PB  - McGraw-Hill Book Company
KW  - Marketing 
KW  - Quality assurance.
N1  - Notes Registration No: 29245 (1al) Notes Registration No: 29245 (1al) Includes index Serials holdings B$$127.05
ER  -