Sutherland, Ken, editor. <br/><br/>
Researching business markets :   the IMRA handbook of business to-business marketing research/ 
edited by Ken Sutherland. 
 - London :  Kogan Page,  1991. 
 - viii, 482 pages :   illustrations, charts ;  24 cm. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>0749404213 9780749404215 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing research.<br/>Industrial marketing research--Handbooks, manuals, etc.<br/>Business and industry--Marketing.<br/>Business-to-business marketing research.<br/>Handbooks and manuals.