TY  - BOOK
AU  - Sutherland,Ken,editor
ED  - Industrial Marketing Research Association.
TI  - Researching business markets : : the IMRA handbook of business to-business marketing research
SN  - 0749404213
PY  - 1991///
CY  - London
PB  - Kogan Page
KW  - Marketing research
KW  - Industrial marketing research
KW  - Handbooks, manuals, etc
KW  - Business and industry
KW  - Marketing
KW  - Business-to-business marketing research
KW  - Handbooks and manuals
N1  - Includes bibliographical references and index
ER  -