McCarthy, Jerome E. <br/><br/>
Basic marketing : a global managerial approach  [Books]. 
E. Jerome E.Jerome McCarthy [and] William D.Perreault. 
 - 11th ed. 
 - Boston  Richard D. Irwin  1993 
 - Pages: 763 
<br/><br/> Includes bibliographical references and indexes. 
<br/><br/><label>ISBN: </label>025610509X  0.00 
<br/><br/><label>LCCN: </label>92001792 
<br/><br/><label>Subjects--Personal Names: </label><br/>Export marketing -- Management.<br/>Marketing -- Management.<br/>Marketing -- United States -- Management.
<br/><br/><label>Dewey Class. No.: </label>HF/5415.13  / MCC