Basic Marketing / 

 - London :   Cassell Educational Ltd,   1992. 
 - xi, 205p. :   ill. ;   24cm.  
 - European management series.  .
<br/><br/>Includes bibliographical references.  
<br/><br/><label>ISBN: </label>9780761955702  
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing.