TY  - BOOK
AU  - Larsen,Hanne Hartvig
TI  - Basic Marketing
T2  - European management series. 
SN  - 9780761955702 
PY  - 1992///
CY  - London : 
PB  - Cassell Educational Ltd, 
KW  - Marketing.
N1  - Includes bibliographical references.
ER  -