Cannon, Tom., <br/><br/>
Basic marketing : principles and practice / 
Tom Cannon. 
 - 4th edition 
 - London :  Cassell,  1996. 
 - viii, 450 pages :  illustrations ;  25 cm. 
<br/><br/> Includes index 
<br/><br/><label>ISBN: </label>0304332216 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing.