Duro, Robert., <br/><br/>
The basic principles of marketing warfare / 
Robert Duro, Bjorn Sandstrom.  
 - Chichester :  John Wiley & Sons,   1987.  
 - xi, 164  pages :   illustrations ;   24 cm.  
<br/><br/>Includes bibliographical references.  
<br/><br/><label>ISBN: </label>9780471915454  
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing.