TY  - BOOK
AU  - Duro,Robert
AU  - Sandstrom,Bjorn
TI  - The basic principles of marketing warfare
SN  - 9780471915454 
PY  - 1987///.
CY  - Chichester
PB  - John Wiley & Sons, 
KW  - Marketing.
N1  - Includes bibliographical references.
ER  -