Shapiro, Benson P., editor. <br/><br/>
Seeking customers  [Books]. 
edited, with an introduction by Benson P. Shapiro and John J. Sviokla. 
 - Boston  Harvard Business School Publishing Corporation  1993 
 - Pages: 343 
 - The Harvard Business Review Book Series. .
<br/><br/> Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>0875843328  0.00 
<br/><br/><label>LCCN: </label>92006862 
<br/><br/><label>Subjects--Personal Names: </label><br/>Consumer satisfaction.<br/>Consumers' preferences.<br/>Selling.
<br/><br/><label>Dewey Class. No.: </label>HF/5438.25  / SEE