TY  - BOOK
AU  - Shapiro,Benson P.,editor
AU  - Sviokla,John J.,editor
TI  - Seeking customers
SN  - 0875843328
U1  - HF/5438.25 
PY  - 1993///
CY  - Boston
PB  - Harvard Business School Publishing Corporation
KW  - Consumer satisfaction.
KW  - Consumers' preferences.
KW  - Selling.
N1  - Includes bibliographical references and index
ER  -