Shapiro, Benson <br/><br/>
Seeking customers and keeping customers with field guide to marketing  [diskette]. 
edited by Benson Shapiro and John Sviokla 
 - Boston, MA  Harvard Business School Press  1994 
<br/><br/> Includes disks 1 and 2. System requirements: Designed especially for Macintosh PowerBooks, or any Mac with hard drive and large display (640 x 400 or greater). System 6.0.7 and HyperCard 2.1 (or later versions). Shipped on two 1.4 MB high-density floppies.  
<br/><br/><label>ISBN: </label>0875844421  0.00 
<br/><br/><label>Subjects--Personal Names: </label><br/>Customer relations.<br/>Public relations.
<br/><br/><label>Dewey Class. No.: </label>HF/5415.5  / SEE