TY  - BOOK
AU  - Shapiro,Benson
TI  - Seeking customers and keeping customers with field guide to marketing
SN  - 0875844421
U1  - HF/5415.5 
PY  - 1994///
CY  - Boston, MA
PB  - Harvard Business School Press
KW  - Customer relations.
KW  - Public relations.
N1  - Includes disks 1 and 2. System requirements: Designed especially for Macintosh PowerBooks, or any Mac with hard drive and large display (640 x 400 or greater). System 6.0.7 and HyperCard 2.1 (or later versions). Shipped on two 1.4 MB high-density floppies.
ER  -