Woodruffe, Helen. <br/><br/>
Services marketing / 
Helen Woodruffe.  
 - London :   M & E Pitman Publishing.,   1995. 
 - ix, 307 pages :   illustrations ;   24 cm.  
<br/><br/>Includes bibliographical references and indexes.  
<br/><br/><label>ISBN: </label>9780712110396  
<br/><br/><label>Subjects--Topical Terms: </label><br/>Profession--Marketing. <br/>Services industries--Marketing.