Zeithaml, Valarie A. <br/><br/>
Services marketing / 
Valarie A. Zeithaml [and] Mary Jo Bitner.  
 - New York :   The McGraw-Hill Companies,   1996. 
 - xx, 700 pages :   illustrations, portraits, photographs, maps ;   24 cm. 
<br/><br/>Includes bibliographical references and index.  
<br/><br/><label>ISBN: </label>9780071148818  
<br/><br/><label>Subjects--Topical Terms: </label><br/>Customer services. <br/>Marketing. <br/>Services industries--Marketing.