TY  - BOOK
AU  - Zeithaml,Valarie A.
AU  - Bitner,Mary Jo
TI  - Services marketing
SN  - 9780071148818 
PY  - 1996///
CY  - New York : 
PB  - The McGraw-Hill Companies, 
KW  - Customer services.
KW  - Marketing.
KW  - Services industries
N1  - Includes bibliographical references and index.
ER  -