Woodruffe, Helen. <br/><br/>
Services marketing / 
Helen Woodruffe.  
 - Essex, Harlow, England :   Pearson Education Limited.,   1995. 
 - ix, 307 pages :   illustrations ;   24 cm.  
<br/><br/>Includes bibliographical references and indexes.  
<br/><br/><label>ISBN: </label>9780273634218  
<br/><br/><label>Subjects--Topical Terms: </label><br/>Professions--Marketing. <br/>Services industries--Marketing.