Lovelock, Christopher H. <br/><br/>
Services marketing :  text, cases & readings / 
Christopher H. Lovelock.  
 - Englewood Cliffs, N.J. :   Prentice-Hall.,   1984. 
 - xiv, 492 pages :   illustrations ;   24 cm.  
<br/><br/>Includes bibliographical references.  
<br/><br/><label>ISBN: </label>0138067864  
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing. <br/>Professions--Marketing. <br/>Service industries--Marketing.