TY  - BOOK
AU  - Lovelock,Christopher H.
TI  - Services marketing: text, cases & readings 
SN  - 0138067864 
PY  - 1984///
CY  - Englewood Cliffs, N.J. : 
PB  - Prentice-Hall., 
KW  - Marketing.
KW  - Professions
KW  - Service industries
N1  - Includes bibliographical references.
ER  -