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Marketing : theory and practice / Michael J. Baker, A.J. Brown, Douglas Brownlie, Keith Crosier, Jennifer L. Drayton, Anita Kennedy, Joanna Kinsey and Stephen T. Parkinson. by Baker, Michael J [author. ] | Baker, Michael John [editor.] | Brown, A.J [author. ] | Brownlie, Douglas [author. ] | Crosier, Keith [author. ] | Drayton, Jennifer L [author. ] | Kennedy, Anita [author. ] | Kinsey, Joanna [author. ] | Parkinson, Stephen T [author. ]. Series: Macmillan studies in marketing managementEdition: 2nd editionMaterial type:  Text; Format:
print
; Literary form:
Not fiction
; Audience:
General;
Publication details: London : The Macmillan Press Ltd, 1983Availability: Items available for loan: Universiti Teknologi Brunei Library (1)Call number: HF 5415 MAR c.1.
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