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		Promotion management and marketing communications / Terence A. Shimp, M. Wayne DeLozier. by Shimp, Terence A [author.] \| DeLozier, M. Wayne. Material type: Text; Format: print ; Literary form: Not fiction ; Audience: Juvenile; Publication details: Chicago : Dryden Press, c1986Availability: Items available for loan: Universiti Teknologi Brunei Library (1)Call number: HF5415.123 SHI 1986 c. 2. Place hold Add to cart (remove)
		Advertising, promotion, and other aspects of integrated marketing communications / Terence A. Shimp. by Shimp, Terence A [author.] \| Shimp, Terence A. Advertising, promotion & supplemental aspects of integrated marketing communications. Edition: 7th edition.Material type: Text; Format: print ; Literary form: Not fiction ; Audience: General; Publication details: Mason, OH : Thomson/South-Western, c2007Online access: Contributor biographical information \| Publisher description \| Table of contents only Availability: Items available for loan: Universiti Teknologi Brunei Library (1)Call number: HF5415.123 SHI 2007 c. 1. Place hold Add to cart (remove)

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